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Inspiration, Design Tips and Business Thoughts

3 tips on getting your logo design right from the get-go

I’m going to let you in on a little secret… And once you hear it you’ll think it’s so obvious.  However it’s the one thing that often goes awry when new businesses are coming up with and/or designing their logo. The secret is all in the way your business’s branding and logo is TALKING to

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When blue and yellow make white

Ever print something out and wonder why the colours come out looking different to what they did on your screen? Maybe you’ve heard graphic designers talk in strange languages; using weird acronyms when they’re trying to explain this process to you?  They use jargon terms like ‘Additive Colour’, ‘Subtractive Colour’, ‘CMYK’, ‘RGB’, and ‘PMS’ — all the

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You have a brand new logo! Now what?

Launching your new logo is one of the most exciting milestones in the business development process. It’s at this point that you really put a stake in the ground and say, ‘This is who we are, this is what we do, and this is where we’re going’. For business owners, the launch of your new

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Get creative this weekend

Can you believe it’s Friday again, already!? Oftentimes by the end of a long week, the only thing you feel like doing on the weekend is going M.I.A. (ie. staying in bed, not talking to anyone and doing absolutely zip!) And while this is okay to do every once-in-a-while (if you’re really sick and literally

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To pay or not to pay: Free vs. commercially licensed fonts

I’m a designer. I get a little fanatical over certain things. One of those things is fonts. Recently, I purchased a license for the most beautiful font for a project I was working on. I was understandably pretty excited about this purchase and found myself gushing over dinner as I explained to my friends all

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Buy Nothing New in October

It’s the last day of October. I know what you’re thinking: it’s Halloween! Sorry, no. That’s not what I meant to draw your attention to. Today is the final day of the month where Verve as a team of creatives committed itself to buying nothing new. We stumbled upon the initiative accidentally, but the approach

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Is the colour of your brand confusing your customer?

It was a Monday morning when I got the phone call. “Hi. I need help with re-branding my logo – people aren’t sure if we’re carpet cleaners or not” Me: “Hi, I’d love to help! The first step is to fill in our re-brand form – it asks a lot of questions about what your

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Creating a perfect workday

If you could have today to do whatever you wanted – what would you do? You might start the day off with a good breakfast, take a walk and call a good friend – finishing the day with a nice long bath. Here at Verve… we’re starting a ‘perfect workday’ revolution. Last year, we were

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Can you describe what you do in 10 seconds?

It was another typical scenario of a family friend saying to me “you’re a what designer?” me: “a graphic designer” them: “oh, like computer graphics?” me: “ah..yeah… kind of..” I threw around some words describing how graphic design is seen virtually everywhere: in logos, magazine layouts, posters, billboards, packaging (everywhere!) The family friend nodded, took

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3 steps to a values-based brand

I’ve had some wonderful jobs throughout my career and worked for some very motivated and inspiring people. But I’ve also worked in environments which were the exact opposite of what I believed in. I decided to venture into the world of running my own business for one main reason – My Values. I desperately wanted

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