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Our Blog

Inspiration, Design Tips and Business Thoughts

Selecting the Right Name for Your Business

Happy New Year! If you’ve resolved to launch your dream business in 2016, you probably want to start by selecting your business name. Your business name is your clients’ very first impression of who you are and what you do, so choosing the right one is incredibly important. The wrong name can chip away at

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Getting Your Branding Colours Right: A Step-By-Step Formula

Do you love a particular colour but aren’t sure what colours might complement it? Ever wondered how many of those beautiful colours you can use in your design? Wish you shared professional designers’ knowledge on pairing colours? You’ve come to the right place! In this article, I’m going to let you in on a design

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Christmas Message

We wish you a very Merry Christmas and wish to thank you for your support this year!   This Year’s Christmas Gift Normally at Christmas we like to deliver gifts and cards to our clients to thank them for their business and friendship. This year, we’ve decided to do things a little differently, and in

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How Branding is a Form of Communication

When it comes to selling products or services to your customers, many businesses think their sales pitch speaks the loudest in converting enquiries to sales. In truth, your customers already have an impression of you well before you have the opportunity to say a word. They’re already forming an opinion of your service or product

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Which Type of Website is Right for Your Business?

So you want a website for your business. You want it to be gorgeous, functional, and basically to make your dream clients fall madly in love with you and want to spend all their money on you. Sounds pretty simple, right? If only it were that easy! As any developer or designer will tell you,

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Why You Shouldn’t Use Standard System Fonts

You’re working on a dreamy design project, and are ready to add your amazing text copy – but wait! Don’t reach for a boring old standard system font! (At least, not if you want your message to shine!) Standard system fonts are those that come pre-installed on your computer – for example, the ones that

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Making Competition Irrelevant

I’ve been holding interviews for a new position in our studio this week, and an interesting thing happened. One of the candidates I spoke with was very open about wanting to set up a business in direct competition with mine, should he not get the job. I was intrigued by this notion of competition. And

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Five Easy Ways to Make Your Website Great

I have a confession to make. When I was a child, I loved to rearrange my room. That doesn’t sound so strange, does it? Believe me, though: this went well beyond just tidying up! Instead, I redesigned the entire layout of my room, including changing the colours and deciding on the placement of all of

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The Smiling Mind: Meditation’s Magic for Your Business

A few years ago, before I owned a business, I thought the concept of meditation was a little woo-woo/hippy.  I didn’t imagine it being useful in my life. Even as I recommended meditation to an old boss as a way to calm some of the stress he was going through, I didn’t know how powerful

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Values-Based Marketing – How to Connect With Your Customer

The topic of values, and how they impact our lives, is a popular one today – and for good reason! Not only are our values a foundation for how we live, they also can do the same for how we work, and how we attract and connect with customers for our business. It’s pretty basic,

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