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Inspiration, Design Tips and Business Thoughts

Five Easy Ways to Make Your Website Great

I have a confession to make. When I was a child, I loved to rearrange my room. That doesn’t sound so strange, does it? Believe me, though: this went well beyond just tidying up! Instead, I redesigned the entire layout of my room, including changing the colours and deciding on the placement of all of

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The Smiling Mind: Meditation’s Magic for Your Business

A few years ago, before I owned a business, I thought the concept of meditation was a little woo-woo/hippy.  I didn’t imagine it being useful in my life. Even as I recommended meditation to an old boss as a way to calm some of the stress he was going through, I didn’t know how powerful

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Values-Based Marketing – How to Connect With Your Customer

The topic of values, and how they impact our lives, is a popular one today – and for good reason! Not only are our values a foundation for how we live, they also can do the same for how we work, and how we attract and connect with customers for our business. It’s pretty basic,

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How “Free” Branding Resources are Hurting Your Business

You’ve just launched a fabulous business and can’t wait to hit the ground running – but wait, you need a logo! There are tonnes of online sources for free or cheap logos and other branding, which can be very tempting. As we all know, though, what seems too good to be true usually is, and

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Making Facebook Beautiful (Yes, It’s Possible!)

Anyone who knows me well knows I go on (and on and on…) about “brand consistency at every touchpoint.” And for good reason: every interaction with your customer should feel familiar with the last interaction they had with you. But what do you do when you have to represent your brand to your audience through

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Why traditional forms of networking don’t work

Networking has never really been my thing. And I could never quite figure out why… I mean I LOVE people. I love TALKING to people and hearing their stories. I enjoy meeting new people and forming lasting relationships. I like helping people and suggesting ideas. And I love to collaborate with people who hold common

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Should I re-brand?

I’ve recently moved house. (I can almost hear sighs of anguish as you empathise with what I’ve just been through… thank you!!) Let’s just be honest from the outset and agree that no one enjoys moving. It requires us to sort, purge, pack, lift, sweat, organise, clean, unpack, re-organise, and clean some more—and unless you’re

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Your brand’s PERSON-ality!

Have you ever looked at someone’s brand and thought, ‘Man, that business has got their sh#% together! How did they do that? How does their brand look so polished and so uniquely them!?’ The reason they ‘have it all together’ is because they’ve thought about their brand as a ‘whole’ persona. Successful brands know that

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