I dare say many people have probably heard of Pinterest. For some, you’re already avid users and you need no convincing whatsoever. For others, while you may have heard of Pinterest, you don’t yet have an account and aren’t yet privy to the phenomenon. If you fall into the latter group, allow me to give you a quick run down… Pinterest (literally, Pin Interests) is the all-consuming, time wasting social media platform that will actually change your life! It will help turn your three…
So, you’ve got a great business concept and now you’re at the point of nutting out the details… How will I go about marketing my business? Where should I be based? Will I need a website? One of the most important things you’ll be asking yourself is, ‘What should my business be named?’ When considering a business name, there are a lot of factors that come into play and you need to make sure you are 200% happy with what you’ve chosen. (But that…
As designers, it goes without saying that we need to be on the front foot with all kinds of trends; from architecture and interiors to fashion and what’s happening online. This is because they collectively meld into what’s trending in the graphic design world too! Just like those baggy 90’s t-shirts, trends in the design world come and go seasonally. We had a giggle in the office today about the trend from 2010 of ‘flourishes’. Every second design consisted of a ‘flourish’ in one…
Have you ever caught yourself feeling a certain way that’s in stark contrast to how you are supposed to be feeling at that given time? Let me give you a few examples: Crying on your birthday. Laughing during the saddest part of a movie. Grumpy at Christmas time. Excited on a Monday morning. These are just a couple of examples of which I must confess have been real occurrences for me. (Don’t judge me—I’m trying to be a better person). I am guilty of…
Today, I had a moment with a client talking about her logo design in our Townsville studio that I’ll never forget. This client has just sold a very successful business of hers and is moving into a new business venture. We were in a brand consultation; talking excitedly about logo design ideas for her new (super cool) business venture and she mentioned that while running her previous business, she always wanted to use our design services… but because she already had a logo and…
Valentine’s Day is not just about romantic love. Maybe that’s how the day started out (somewhere back in the 5th Century), but let’s be honest… there are several elements of the ‘origins of Valentine’s Day’ story that are questionable (to say the least). So for the sake of everyone having the opportunity to be involved in all of the Valentine’s Day shenanigans, let’s just say V-Day is for all! If not a partner, why not tell a friend or family member how much you…
Um, 2014 — where did you go!!?? Does anyone else feel like the last few months of 2014 struck faster than lightning? I certainly do! In my recovery from that blur, I’ve been thinking about the important daily habits and routines that kept me sane throughout the rest of the year—that incidentally dropped off my radar during the end-of-year festive-flurry! It’s little wonder we all hit January 1 with a lovely list of goals, promises for improvement and resolutions for the New Year! Through…
When I first started my career as a graphic designer, I was eager to learn all the tricks of the trade. I would watch the other designers in the studio curiously; taking in the conversations they would have day-to-day with clients and seeing how they would turn a problem around so it would have a really favourable outcome—and be an ongoing solution. It truly fascinated me that designers were problem solvers. And it still fascinates me today! It was something that was not taught…
I’m going to let you in on a little secret… And once you hear it you’ll think it’s so obvious. However it’s the one thing that often goes awry when new businesses are coming up with and/or designing their logo. The secret is all in the way your business’s branding and logo is TALKING to your audience! If you can get your branding and logo speaking the right language to your customer, then you will notice significantly increased exposure and appeal within the marketplace. Getting…
Ever print something out and wonder why the colours come out looking different to what they did on your screen? Maybe you’ve heard graphic designers talk in strange languages; using weird acronyms when they’re trying to explain this process to you? They use jargon terms like ‘Additive Colour’, ‘Subtractive Colour’, ‘CMYK’, ‘RGB’, and ‘PMS’ — all the while, you’re pulling your hair out because all you want to know is why the colour is acting funny and of course you want to know how to fix this problem!…
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