FAQ

What’s the creative process?

You can view our creative process here

Like to see additional logo concepts?

We understand that sometimes you like to see a couple of options. You’re welcome to add additional logo design concepts for $200+gst per concept. Each concept will be a completley different design direction we develop for your brand.

How are files supplied?

• Your final logo is supplied in colour + black and white – in EPS, PNG, PDF and JPEG file formats.
• The font selection will be provided to you as a link with the option to purchase an individual licence for your own use on your own computer
• The photography selection will be provided to you as links with the option to purchase if you choose from an online stock photo library.
• The Email signature can be provided as a HTML (with clickable links) or Jpeg file format
• The Business Card and Style guide (with colours and fonts) will be provided as a PDF
• The Social Media Toolkit will be provided in Jpeg or PNG formats
• The website is in Squarespace or WordPress CMS platforms

Timeframe?

The time frame for the brand basics package is typically between 2-3 weeks from the creative consult, and anywhere from 4 – 9 weeks for our brand + website packages.

The time frame for the signature brand package is typically between 4-6 weeks from the creative consult.

This varies based on the client’s responsiveness throughout the process.

Once you purchase a package you’ll receive an initial questionnaire, and we may request any other materials from you, prior to the start date of your project!

Photography + Fonts

As part of the concept we will provide you with Brand Photography Inspiration from a third party Stock Library. You may choose to purchase these stock photos if you wish to use for your brand or use the inspiration to engage a photographer to do a brand photography shoot for you. Stock images we choose are generally around $30 – $50 each.

If you would like to use the font on your own computer, we can refer you to the third party website to purchase the font licence and download the font onto your computer. Font licences are generally around $15 – $50 each.

What is WordPress and Squarespace?

In simple terms, these are online software programs we design your website in. In geeky terms they’re CMS (Content Management Systems) that allow you to update parts of your website on your own.

What is ‘Lite’ Support?

We believe all websites should come with an after launch support package, to help you with any technical questions after your site goes live!

The Lite Support offers:

• 3 hours of support
• Support available business hours, Mon-Fri via email
• 72 hour response
• 12 months to use

We can also upgrade this support plan for you if you feel you may need more in-depth support.

What if I don’t have a domain name?

That’s totally ok! We can help you register one, just let us know when you complete our initial questionnaire.

What is Email + Web Hosting?

Hosting is the “space” your email and website is stored on the internet.

What extra costs might I have with a website?

A website needs consistent care and love! So there may be times when you may need to do software updates your plugins or CMS platform. If you require advanced functionality, unique payment/merchant functionality or advanced shipping options, we may also need to purchase additional plugins to support these. Please contact us before purchasing about this if you have any concerns or need particular functionality and requirements.

What is a “Mini” site?

A mini site is ideal if you need a web presence but you don’t require a lot of information or content. It is also ideal if you don’t require a blog or shop or any complex functionality. It is a simple 1-3 page website that contains approx 500 words of text, 5-10 photos and simple user friendly functionality.

Why is the colour of my logo different when I print it to when I view it on the screen?

In short, a printer can’t produce the amount of colours that a screen is able to. For best results, always use the CMYK files we have provided for printing. For more information on this, please see our blog post at vervedesign.org/when-blue-and-yellow-make-white/

How do I install my font once I download it?

Installing a font on a PC:

1. Open Fonts by clicking the Start button Picture of the Start button, clicking Control Panel, clicking Appearance and Personalization, and then clicking Fonts.
2. Click File, and then click Install New Font.
3. If you don’t see the File menu, press ALT.
4. In the Add Fonts dialog box, under Drives, click the drive where the font that you want to install is located.
5. Under Folders, double-click the folder containing the fonts that you want to add.
6. Under List of fonts, click the font that you want to add, and then click Install.

Installing a font on a MAC

1. Double click the font file and fontbook will open a preview of the font.
2. Click “install font” at the bottom of the preview.

How do I put my logo on a background without the white box?

We have supplied a transparent png file that can be placed over the top of an image or coloured background without a logo.

The printer has asked for a vector file – what is this?

A vector file is an .eps file that can be scaled up or down without losing quality. This kind of file is best used for print and will ensure your logo looks great at any size.

Why can’t I open the .eps files?

These files require specific programs to be able to open them. They will still work if you supply them to a graphic designer or printer even if you can’t open them yourself.

What’s the difference between high and low res files?

High resolution logos are most commonly used for print, while low resolution is for web.

I’ve lost my logo files – how can I retrieve them?

If you require your logo files resupplied via email, an archive retrieval fee will be charged at a rate of $100 + gst.  Additionally if you require your style manual & logos resupplied on a cd this will be charged at $250 + gst.

How do I use my logo in Microsoft word or other Microsoft programs?

To create an in-house letterhead or other communication material in a Microsoft program, simply insert the jpeg version of your logo. Please note this method of creating an in-house letterhead is only for printing using an in-house printer, and not for professional printing.