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Inspiration, Design Tips and Business Thoughts

EPS logo files and why they are the most valuable file you have

If you’ve got a logo, and you’ve used a good designer, chances are you’ve heard the term “EPS” file. Whether that be someone asking for your logo in this file format to use, or because a professional designer has mentioned they’ve included this file type in your logo pack when they designed your logo in

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10 Lessons for Aspiring Designers

I feel extremely grateful that I’ve been able to build a career in the design industry and be creative every single day. I understand that many artists and designers struggle to make a career out of their talent, and this drives me all the more to make sure our industry grows and engenders a strong

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Why your personal taste should not drive your brand design

I really admire Apple’s brand. I refer to Apple a lot as a brand leader in branding consults with our clients. Their carefully planned branding communications almost seem effortless, but the simplicity of the communication is what makes Apple’s brand have the consistency we have all come to know and respect. Sure, there’s a huge

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Photoshop and when to use it

Photoshop is an excellent tool we design folk often use. Though I do feel like Photoshop, thanks to the slang and mainstream media, is the tool that receives the most recognition despite there being an array of programs in a designer’s toolbox. I often hear – “You can use Photoshop to make that look good,

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The popularity of blue – is it a suitable colour for your brand?

Blueberries, sapphires, the sea and sky – I like the colour blue and I’m not alone; it’s the number one favourite colour of people the world over! But did you know that blue is also a favoured colour in branding? Why is blue so popular? Why are blue logos and branding so favoured? Why not

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How to Prepare for a Brand Photoshoot

Recently I was scrolling through my Facebook feed, when to my horror I spotted a familiar stock image. I recognised it as one that a very high-profile client of mine was using to represent their brand in a large portion of their marketing campaign. Only now, I saw that the very same image was now being used

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Logo Design Trends: Friend or Foe?

We’re happy to feature a post today from guest contributor and graphic design student Ranita Whebell! Ranita is currently completing a Diploma of Graphic Design through CATC Design School. Throughout her study, Ranita has developed a strong interest in logo design and branding, an area in which she hopes to pursue a career in the near

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Selecting the Right Name for Your Business

Happy New Year! If you’ve resolved to launch your dream business in 2016, you probably want to start by selecting your business name. Your business name is your clients’ very first impression of who you are and what you do, so choosing the right one is incredibly important. The wrong name can chip away at

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Getting Your Branding Colours Right: A Step-By-Step Formula

Do you love a particular colour but aren’t sure what colours might complement it? Ever wondered how many of those beautiful colours you can use in your design? Wish you shared professional designers’ knowledge on pairing colours? You’ve come to the right place! In this article, I’m going to let you in on a design

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How Branding is a Form of Communication

When it comes to selling products or services to your customers, many businesses think their sales pitch speaks the loudest in converting enquiries to sales. In truth, your customers already have an impression of you well before you have the opportunity to say a word. They’re already forming an opinion of your service or product

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