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Inspiration, Design Tips and Business Thoughts

Great expectations – on ourselves and with our clients

Do you ever catch yourself wondering why a certain person isn’t doing something you expected? Such as when you’ve asked your partner to put the bins out, and they don’t? They’re funny things, expectations. Because they often come about unwittingly for both the expect-ee and expect-er. They can creep up on you. I’ve been ruminating

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How to Prepare for a Brand Photoshoot

Recently I was scrolling through my Facebook feed, when to my horror I spotted a familiar stock image. I recognised it as one that a very high-profile client of mine was using to represent their brand in a large portion of their marketing campaign. Only now, I saw that the very same image was now being used

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Logo Design Trends: Friend or Foe?

We’re happy to feature a post today from guest contributor and graphic design student Ranita Whebell! Ranita is currently completing a Diploma of Graphic Design through CATC Design School. Throughout her study, Ranita has developed a strong interest in logo design and branding, an area in which she hopes to pursue a career in the near

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Business Blogging Made Easier

(Today’s post comes courtesy of Jennifer Reitmeyer, the owner of Firebrand Messaging, a U.S.-based copywriting and content marketing company serving clients around the world. We invited her to share her strategies to help our readers make their own blogging easier!) We’ve all been there. Sitting in front of a blank computer screen, watching the cursor

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Approaching Social Media Like “The Little Engine That Could”

A strong social media presence is so important when you’re running a business, but that doesn’t necessarily make maintaining one easy! With so many things pulling at our time and attention, and the constant challenge of creating fresh content, it’s very common to become overwhelmed by the whole thing and to feel like just giving

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Selecting the Right Name for Your Business

Happy New Year! If you’ve resolved to launch your dream business in 2016, you probably want to start by selecting your business name. Your business name is your clients’ very first impression of who you are and what you do, so choosing the right one is incredibly important. The wrong name can chip away at

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How Branding is a Form of Communication

When it comes to selling products or services to your customers, many businesses think their sales pitch speaks the loudest in converting enquiries to sales. In truth, your customers already have an impression of you well before you have the opportunity to say a word. They’re already forming an opinion of your service or product

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Which Type of Website is Right for Your Business?

So you want a website for your business. You want it to be gorgeous, functional, and basically to make your dream clients fall madly in love with you and want to spend all their money on you. Sounds pretty simple, right? If only it were that easy! As any developer or designer will tell you,

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Making Competition Irrelevant

I’ve been holding interviews for a new position in our studio this week, and an interesting thing happened. One of the candidates I spoke with was very open about wanting to set up a business in direct competition with mine, should he not get the job. I was intrigued by this notion of competition. And

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Five Easy Ways to Make Your Website Great

I have a confession to make. When I was a child, I loved to rearrange my room. That doesn’t sound so strange, does it? Believe me, though: this went well beyond just tidying up! Instead, I redesigned the entire layout of my room, including changing the colours and deciding on the placement of all of

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