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Inspiration, Design Tips and Business Thoughts

EPS logo files and why they are the most valuable file you have

If you’ve got a logo, and you’ve used a good designer, chances are you’ve heard the term “EPS” file. Whether that be someone asking for your logo in this file format to use, or because a professional designer has mentioned they’ve included this file type in your logo pack when they designed your logo in

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How I’ve grown this past year

As the calendar ticked over this month, into the new financial year in Australia, I reflected on how the past 12 months has been strangely beautiful. I feel like I’ve grown a lot in my business over the transition of these last four seasons, more than I ever have in the past four years –

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10 Lessons for Aspiring Designers

I feel extremely grateful that I’ve been able to build a career in the design industry and be creative every single day. I understand that many artists and designers struggle to make a career out of their talent, and this drives me all the more to make sure our industry grows and engenders a strong

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Why your personal taste should not drive your brand design

I really admire Apple’s brand. I refer to Apple a lot as a brand leader in branding consults with our clients. Their carefully planned branding communications almost seem effortless, but the simplicity of the communication is what makes Apple’s brand have the consistency we have all come to know and respect. Sure, there’s a huge

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Photoshop and when to use it

Photoshop is an excellent tool we design folk often use. Though I do feel like Photoshop, thanks to the slang and mainstream media, is the tool that receives the most recognition despite there being an array of programs in a designer’s toolbox. I often hear – “You can use Photoshop to make that look good,

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The popularity of blue – is it a suitable colour for your brand?

Blueberries, sapphires, the sea and sky – I like the colour blue and I’m not alone; it’s the number one favourite colour of people the world over! But did you know that blue is also a favoured colour in branding? Why is blue so popular? Why are blue logos and branding so favoured? Why not

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