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Our Blog

Inspiration, Design Tips and Business Thoughts

Logo Design Trends: Friend or Foe?

We’re happy to feature a post today from guest contributor and graphic design student Ranita Whebell! Ranita is currently completing a Diploma of Graphic Design through CATC Design School. Throughout her study, Ranita has developed a strong interest in logo design and branding, an area in which she hopes to pursue a career in the near

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Getting Your Branding Colours Right: A Step-By-Step Formula

Do you love a particular colour but aren’t sure what colours might complement it? Ever wondered how many of those beautiful colours you can use in your design? Wish you shared professional designers’ knowledge on pairing colours? You’ve come to the right place! In this article, I’m going to let you in on a design

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How Branding is a Form of Communication

When it comes to selling products or services to your customers, many businesses think their sales pitch speaks the loudest in converting enquiries to sales. In truth, your customers already have an impression of you well before you have the opportunity to say a word. They’re already forming an opinion of your service or product

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Which Type of Website is Right for Your Business?

So you want a website for your business. You want it to be gorgeous, functional, and basically to make your dream clients fall madly in love with you and want to spend all their money on you. Sounds pretty simple, right? If only it were that easy! As any developer or designer will tell you,

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Why You Shouldn’t Use Standard System Fonts

You’re working on a dreamy design project, and are ready to add your amazing text copy – but wait! Don’t reach for a boring old standard system font! (At least, not if you want your message to shine!) Standard system fonts are those that come pre-installed on your computer – for example, the ones that

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Five Easy Ways to Make Your Website Great

I have a confession to make. When I was a child, I loved to rearrange my room. That doesn’t sound so strange, does it? Believe me, though: this went well beyond just tidying up! Instead, I redesigned the entire layout of my room, including changing the colours and deciding on the placement of all of

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Why traditional forms of networking don’t work

Networking has never really been my thing. And I could never quite figure out why… I mean I LOVE people. I love TALKING to people and hearing their stories. I enjoy meeting new people and forming lasting relationships. I like helping people and suggesting ideas. And I love to collaborate with people who hold common

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Don’t let your logo bully you

Today, I had a moment with a client I’ll never forget. This client has just sold a very successful business of hers and is moving into a new business venture. We were in a brand consultation; talking excitedly about branding ideas for her new (super cool) business venture and she mentioned that while running her previous business,

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Love is in the air!

Valentine’s Day is not just about romantic love. Maybe that’s how the day started out (somewhere back in the 5th Century), but let’s be honest… there are several elements of the ‘origins of Valentine’s Day’ story that are questionable (to say the least). So for the sake of everyone having the opportunity to be involved

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Tricks of the trade: Review your logo

When I first started my career as a graphic designer, I was eager to learn all the tricks of the trade. I would watch the other designers in the studio curiously; taking in the conversations they would have day-to-day with clients and seeing how they would turn a problem around so it would have a

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