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Inspiration, Design Tips and Business Thoughts

3 tips on getting your logo design right from the get-go

I’m going to let you in on a little secret… And once you hear it you’ll think it’s so obvious.  However it’s the one thing that often goes awry when new businesses are coming up with and/or designing their logo. The secret is all in the way your business’s branding and logo is TALKING to

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When blue and yellow make white

Ever print something out and wonder why the colours come out looking different to what they did on your screen? Maybe you’ve heard graphic designers talk in strange languages; using weird acronyms when they’re trying to explain this process to you?  They use jargon terms like ‘Additive Colour’, ‘Subtractive Colour’, ‘CMYK’, ‘RGB’, and ‘PMS’ — all the

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Is the colour of your brand confusing your customer?

It was a Monday morning when I got the phone call. “Hi. I need help with re-branding my logo – people aren’t sure if we’re carpet cleaners or not” Me: “Hi, I’d love to help! The first step is to fill in our re-brand form – it asks a lot of questions about what your

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Can you describe what you do in 10 seconds?

It was another typical scenario of a family friend saying to me “you’re a what designer?” me: “a graphic designer” them: “oh, like computer graphics?” me: “ah..yeah… kind of..” I threw around some words describing how graphic design is seen virtually everywhere: in logos, magazine layouts, posters, billboards, packaging (everywhere!) The family friend nodded, took

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