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Inspiration, Design Tips and Business Thoughts

10 Lessons for Aspiring Designers

I feel extremely grateful that I’ve been able to build a career in the design industry and be creative every single day. I understand that many artists and designers struggle to make a career out of their talent, and this drives me all the more to make sure our industry grows and engenders a strong

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Why your personal taste should not drive your brand design

I really admire Apple’s brand. I refer to Apple a lot as a brand leader in branding consults with our clients. Their carefully planned branding communications almost seem effortless, but the simplicity of the communication is what makes Apple’s brand have the consistency we have all come to know and respect. Sure, there’s a huge

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Photoshop and when to use it

Photoshop is an excellent tool we design folk often use. Though I do feel like Photoshop, thanks to the slang and mainstream media, is the tool that receives the most recognition despite there being an array of programs in a designer’s toolbox. I often hear – “You can use Photoshop to make that look good,

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The popularity of blue – is it a suitable colour for your brand?

Blueberries, sapphires, the sea and sky – I like the colour blue and I’m not alone; it’s the number one favourite colour of people the world over! But did you know that blue is also a favoured colour in branding? Why is blue so popular? Why are blue logos and branding so favoured? Why not

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Logo Design Trends: Friend or Foe?

We’re happy to feature a post today from guest contributor and graphic design student Ranita Whebell! Ranita is currently completing a Diploma of Graphic Design through CATC Design School. Throughout her study, Ranita has developed a strong interest in logo design and branding, an area in which she hopes to pursue a career in the near

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How Branding is a Form of Communication

When it comes to selling products or services to your customers, many businesses think their sales pitch speaks the loudest in converting enquiries to sales. In truth, your customers already have an impression of you well before you have the opportunity to say a word. They’re already forming an opinion of your service or product

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How “Free” Branding Resources are Hurting Your Business

You’ve just launched a fabulous business and can’t wait to hit the ground running – but wait, you need a logo! There are tonnes of online sources for free or cheap logos and other branding, which can be very tempting. As we all know, though, what seems too good to be true usually is, and

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Don’t let your logo bully you

Today, I had a moment with a client I’ll never forget. This client has just sold a very successful business of hers and is moving into a new business venture. We were in a brand consultation; talking excitedly about branding ideas for her new (super cool) business venture and she mentioned that while running her previous business,

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Tricks of the trade: Review your logo

When I first started my career as a graphic designer, I was eager to learn all the tricks of the trade. I would watch the other designers in the studio curiously; taking in the conversations they would have day-to-day with clients and seeing how they would turn a problem around so it would have a

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3 tips on getting your logo design right from the get-go

I’m going to let you in on a little secret… And once you hear it you’ll think it’s so obvious.  However it’s the one thing that often goes awry when new businesses are coming up with and/or designing their logo. The secret is all in the way your business’s branding and logo is TALKING to

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