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Inspiration, Design Tips and Business Thoughts

Logo Design Trends: Friend or Foe?

We’re happy to feature a post today from guest contributor and graphic design student Ranita Whebell! Ranita is currently completing a Diploma of Graphic Design through CATC Design School. Throughout her study, Ranita has developed a strong interest in logo design and branding, an area in which she hopes to pursue a career in the near

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Getting Your Branding Colours Right: A Step-By-Step Formula

Do you love a particular colour but aren’t sure what colours might complement it? Ever wondered how many of those beautiful colours you can use in your design? Wish you shared professional designers’ knowledge on pairing colours? You’ve come to the right place! In this article, I’m going to let you in on a design

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Which Type of Website is Right for Your Business?

So you want a website for your business. You want it to be gorgeous, functional, and basically to make your dream clients fall madly in love with you and want to spend all their money on you. Sounds pretty simple, right? If only it were that easy! As any developer or designer will tell you,

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Five Easy Ways to Make Your Website Great

I have a confession to make. When I was a child, I loved to rearrange my room. That doesn’t sound so strange, does it? Believe me, though: this went well beyond just tidying up! Instead, I redesigned the entire layout of my room, including changing the colours and deciding on the placement of all of

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The Smiling Mind: Meditation’s Magic for Your Business

A few years ago, before I owned a business, I thought the concept of meditation was a little woo-woo/hippy.  I didn’t imagine it being useful in my life. Even as I recommended meditation to an old boss as a way to calm some of the stress he was going through, I didn’t know how powerful

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Making Facebook Beautiful (Yes, It’s Possible!)

Anyone who knows me well knows I go on (and on and on…) about “brand consistency at every touchpoint.” And for good reason: every interaction with your customer should feel familiar with the last interaction they had with you. But what do you do when you have to represent your brand to your audience through

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Why traditional forms of networking don’t work

Networking has never really been my thing. And I could never quite figure out why… I mean I LOVE people. I love TALKING to people and hearing their stories. I enjoy meeting new people and forming lasting relationships. I like helping people and suggesting ideas. And I love to collaborate with people who hold common

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3 tips on getting your logo design right from the get-go

I’m going to let you in on a little secret… And once you hear it you’ll think it’s so obvious.  However it’s the one thing that often goes awry when new businesses are coming up with and/or designing their logo. The secret is all in the way your business’s branding and logo is TALKING to

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Is the colour of your brand confusing your customer?

It was a Monday morning when I got the phone call. “Hi. I need help with re-branding my logo – people aren’t sure if we’re carpet cleaners or not” Me: “Hi, I’d love to help! The first step is to fill in our re-brand form – it asks a lot of questions about what your

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3 steps to a values-based brand

I’ve had some wonderful jobs throughout my career and worked for some very motivated and inspiring people. But I’ve also worked in environments which were the exact opposite of what I believed in. I decided to venture into the world of running my own business for one main reason – My Values. I desperately wanted

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